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Series Introduction:

Web forums are a great way to interact, converse, build community, promote products and ideas, and generate content and relationships online. Even though forums have existed since before the web, there are many people who still do not use forums, who do not know about them, or who think that web forums are more limited than they are. This five part series offers a basic introduction to web forums and answers eight basic but important questions; addresses one of the negative aspects of forums–haters–and how to keep a healthy forum; discusses the basics of running a forum; is frank about common pests and problems which often infest forums; and finally provides five useful reminders about forums.

Part III: Four Questions About Running Your Own Forum

So far, this series has addressed basic questions about forums as well as one of forums’ biggest problems: haters. Fortunately, you learn quickly how to deal with them. If you’ve been bitten by the forum bug, you’re probably considering running your own forum. This article addresses four key things to keep in mind when considering running your own forum.

1. Who controls a forum?
The person or people who control a forum are usually called that forum’s “administrators,” or “admins” for short. These are the people with the highest level of access, who can make any change at any level of the forum. You can identify these users by special colors or text next to their posts. For example, administrators may have the word “Administrator” next to their screen name or avatar.

Administrators sometimes give normal users special privileges on their forums. These special users are usually called “moderators,” or “mods” for short. Mods are sort of like the police of the forum – they watch for violations of the forum rules and dole out discipline accordingly. This is the job they have to do in exchange for being given special powers (such as the ability to delete posts) by the admins. Admins can revoke these powers at any time if they feel that the mods are not doing their jobs right.

2. How hard is it to set up my own forum?
If you’re willing to spend a few bucks a month on it, it couldn’t be easier. There are a few very low priced forum hosting services that will take care of everything for you – you just have to let them know some basics like what you want your forum to be called, what URL you want people to access it at, etc.

It’s also possible to buy a shared hosting account at a provider and to install and configure the forum software yourself. Obviously, this will be a greater investment of time and resources on your part to learn the ins and outs of a particular forum software package. Plus, you still have to pay the shared host provider, so unless you’re using the hosting space to host blogs or other websites, it’s not as good of a deal as just using one of the simple forum hosts.

Finally, it’s possible to buy or lease your own dedicated server and to install forum software on there, but this option is definitely reserved for people who are interested in hosting many forums at once or in reselling their space to others interested in hosting forums. (If you go this route, you can even become your own mini shared host!)

3. How do I get people to come to my forum?
It sounds obvious, but the most important thing is content. If your forum is attached to a larger website, then you already have content – you just have to make sure people see the link to your forum and want to go there to discuss your content.

If your forum isn’t attached to a website, then you need to make sure Google and the other search engines are indexing your forum. Check your search rank by typing in some terms you think are related to your forum and looking at where your forum is in the search results. Are you on the first page? Are you the first hit? Try starting some threads on your forum with prompts for people to discuss. You’ll be surprised how quickly people will start posting if the topics interest them.

4. What rules are there for a forum?
This is up to the administrators of the particular forum to decide. Usually there’s a “forum rules” thread where the rules for that particular forum are laid out for everyone to see. Sometimes, the forum makes you click “I agree” to the rules before you can even register on it. In any case, make sure you are familiar with the rules so that you don’t get moderated for breaking them and lose stature in the community.

I am going to teach you how to optimize your efforts of product creation and create your digital products in only a fraction of the efforts you are putting in. If you are into high ticket products, then you would have set up a product funnel of low priced and mid priced products.

In order to optimize your efforts, you need to use these products in all possible ways. Except high ticket products which are your flagship products with unique signature, your low end and mid end products can be tuned and converted in to many varieties with almost similar content.

o What to tell the customers: The simple rule is to tell everything about your products to your customers. The more information you share, stronger is the trust that will develop. If you withhold information from your prospects, then they will not trust you completely. Especially at the high end of your products, customers will have access to you personally and will ask a lot of queries. Except the very detailed technical information, you must inform them about all other aspects of the product.

o Choose your niche: Being an expert in one niche is highly essential for the success of your business. Whether you want to write an e-book, or create an audio product or a video training, you need to first be an expert in what you are talking about. Do everything possible to gain knowledge and skill in your domain. Only then you will be able to provide the value your customers are looking for.

o Create an outline: Planning is of utmost importance in product creation. Start with a master plan which includes all your products and they production timelines and marketing campaigns. For every product, create another outline which includes the key messages that you want to convey to your audience. Have up to 10-12 such messages which you can use as chapters in case you are writing an e-book.

o Fill in the flesh: Once you have the skeleton of the product ready, you need to add in the contents to give it some shape. For each of the main 10-12 point that you identified earlier, you need to add in your comments and create the final product.

Now we come to optimizing your efforts. Keeping the same skeleton, you can change the content a little here and a little there and create a new product altogether. For instance if you are writing an e-book on yoga practices and have divided your e-book in chapters for heart health, muscle strength, immune system and so on, you can create one e-book with one set of yogic postures and another e-book with another set of yogic postures. For every bodily problem there is more than one yogic posture that contributes to health.

So the important point is that you must have a good grasp of your subject. Only then you would be able to optimize your product creation process.