7 Tips On How To Select A Good Fundraising Auctioneer

Although it may sound cliche, it’s true. A good Fundraising Auctioneer does not cost you money. A good Fund Raising Auctioneer will make you money. As a matter of fact, a good Auctioneer can be worth his/her weight in gold because they can raise your entire year’s budget and more…in one single night.

When your group or organization is searching for a Fund Raising Auctioneer, here are seven important tips to help you select the best Auctioneer for you.

1) Auction Industry Experience: Auctioneers are not all the same. Just as Doctors and Lawyers have different levels of experience and different areas of specialty, so do Auctioneers. Some Auctioneers have considerable experience while others are fresh out of Auction School. Most Auctioneers are generalists; others are specialists. Some have excellent reputations, others do not. Some specialize in Fund Raising Auctions, others could care less about them. And if you select the wrong Auctioneer to handle your event, your decision could cost you dearly. Your objective should be to locate an Auctioneer with considerable experience, an impeccable reputation, and someone who understands the intricacies of running a highly successful Auction, from start to finish,

2) Fund Raising Auction Experience: Not all Auctioneers make good Fundraising Auctioneers. Automobile Auctioneers are often considered to be the best in the business because they talk fast, and sell fast, selling perhaps 150 cars per hour. That rapid fire approach works well with cars, and on television (can we say “Barrett-Jackson Auctions”). It does not necessarily work well with Fund Raising Auctions because most attendees at your event are not Auction-oriented. Some are uncomfortable with the Auction process because it’s new to them. Many have never attended an Auction before, and your Auctioneer needs to move somewhat slower to cater to their needs. An experienced Fundraising Auctioneer will understanding how to deal with your audience, how to read your crowd, and how to generate more money for your cause.

3) Reputation and Name Recognition: Your objective is to hire the best Fundraising Auctioneer available. Which one do you hire? Often the best approach is to find out who the other non-profit groups in your area are using. If the same name keeps popping up, it’s appearing for a reason. And that reason is because those groups are happy with that Auctioneer’s performance and the amount of money that Auctioneer is raising for their group. Some Auctioneers have wonderful reputations and are highly regarded in the community; others are not so highly respected. Be sure you find one who will represent you well.

4) Pre-Event Ideas and Innovation: An experienced Fund Raising Auctioneer will usually have a better understanding of how to run these events than your entire committee combined. Most non-profit Fund Raising Committees have one or two paid staff members and the rest are volunteers, often having little or no Auction experience. Committee turnover usually means that experienced volunteers will be replaced with inexperienced volunteers, which further compounds the problem. A good Fund Raising Auctioneer will get you through this. They will meet with your committee prior to the event. They will help you understand what sells best, what doesn’t sell well, how and where to acquire sellable merchandise, and how to run a smooth and successful event. We are aware of instances where the auction revenue more than doubled in just one year as a result of the recommendations made by the Auctioneer. This service alone is worth any fee that you pay to your Auctioneer.

5) Enthusiasm For Your Cause & Event: You can find the best Auctioneer in the world, but if they are not enthusiastic about your event, find another Auctioneer. Enthusiasm is contagious and your crowd will clearly sense if your Auctioneer believes in what you are doing, or is simply going through the motions and doesn’t really want to be there. Your Auctioneer represents your organization at the podium, so be certain to hire someone who projects the best possible image for your group.

6) Salesmanship. The Ability to Work a Room: This is what separates the professional Auctioneer from the inexperienced volunteer. All too many groups have the mistaken belief that if they secure the services of an unpaid volunteer to call the Auction, they will be saving themselves money. But the truth is that this decision costs them money. A “Volunteer Auctioneer” is usually someone known to the group, e.g. a board member, a parent, a local politician or a local celebrity. That individual may feel comfortable in front of a group, but they don’t know how to squeeze money out of the room. A good Auctioneer can work the room, they can sense when the bidding is done, they will move the Auction along quickly, and will always solicit more bids from the room than any volunteer Auctioneer.

7) Special Pledge Appeals: A Special Pledge Appeal can often double or triple the amount of money raised at a Fund Raising Auction…in only a matter of minutes. But far too few groups take advantage of this Fund Raising tool. If you find an Auctioneer who satisfies Tips #1 – #6, and who is also effective at implementing a Special Pledge Appeal…look no further. That Auctioneer is an experienced Fund Raising Auctioneer, they understand the true power of Fund Raising Auctions, and will be able to raise considerable amounts of money for your group…year after year.

In summary, don’t judge the Auctioneer by the fee that they charge. Rather, consider all of the pre-event support, innovative fund raising ideas, auction-day bid calling, the increased revenue stream they bring, and the overall success of your event. When all is considered, if you selected the right Auctioneer, at the end of the night your crowd will be saying “Thank You for letting us spend our money with you. We will be back next year…with our friends”. That is the ultimate sign of a successful Fund Raising Auction.

Penny Auctions – Are They Legitimate?

Today, people are naturally wanting to know if Penny Auction sites are legitimate or not, because of their increased popularity. I have noticed worried people are inquiring into how Penny Auction sites might be scams. With my overall experience of these auctions, I think I am qualified to advise you on whether these auctions are indeed scams or are legitimate.

As with other things on the World Wide Web or in life for that matter, there are both good and bad things available to you. Not all Penny Auctions are scams. They offer merchandise to you in a way you can afford, where you could not afford it otherwise. Many people (more than you think) have won these auctions for items like big-screen televisions or iPads for a lot less money than the recommended retail price. There is an unlimited array of different items available on these auctions too.

This is not to say though, that there are not Penny Auction scams that you will come across, and you will have to be cautious to make certain you do not get caught in one. You need to look at the reviews first if there are some. Do a search for the Penny Auction site you are on, and then read the information you find. If you see a lot of positive feedback from people, it is most likely that you will have a good experience too; this is one of the best way to know this for sure.

The auction websites which you need to stay away from are those for which you see a lot of negative feedback, or the new ones which have no feedback yet. Just go to the websites which have established a good reputation. This holds true for most of the online activities in which you may take part. Usually, I am unlikely use a site unless people have tried it before me. This may seem selfish, but it is also a good way of making certain that I do not get involved in any Penny Auctions scams.

Penny Auctions are a proven source for products of high quality at such low prices that there is no way to find them so cheaply at a regular store. The way the economy is today, I think these auctions will get even more popular as time goes by. The bottom line is that so long as you research before participating in these auctions, you will probably have an enjoyable experience, just as I do. Penny Auction scams are the exception rather than the rule according to my experience.

Why Get Into Affiliate Marketing?

With the advent of business bookmarking, earning profits is a goal not only for firms advertising their products and services on the web, but also for the common web user, through a program called Affiliate Marketing. Affiliate marketing, basically, is a relationship or an agreement entered between two websites, with one site being the merchant’s website and the other being the affiliate’s site.

In this relationship, the affiliate allows the merchant to advertise his products on the affiliate’s site. The merchant, on the other hand, agrees to pay the affiliate in whatever method or payment term they have agreed into. This generally means easy income for the affiliate, as he/she would do nothing but place the retailer’s/merchant’s ad on his site. This would also prove to be truly advantageous for the merchant, as getting affiliates to advertise their products would be a less costly than hiring an advertising firm to endorse and market their products.

Affiliate marketing is considered easy, and is probably one of the finest ways to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other merchant’s products on your site. However, even online retailers can benefit from affiliate marketing programs, since affiliate marketing truly works for both merchants and affiliates.

There are a wide array of modes on how a merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translate to the method by which he would earn quick profits. Among the more regular methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method.

The pay-per-click method is the mode most preferred by affiliates, since their site’s visitors would only have to visit the advertiser’s site for them to gain cash. Gaining good profit on affiliate marketing programs, however, does not depend so much on the compensation method as it does on the traffic spawned by your site. A website that can attract more visitors would usually have the greater chance of earning from affiliate marketing programs.

In this program, the affiliates play a crucial role. Affiliates are marketers who work on a commission or bounty basis. It is estimated that there are over one million affiliate marketers and they vary in size from a single individual or entity, to companies of several hundred, or even a thousand. Affiliate Marketers put up websites to draw communities of consumers. These communities are generally vertical or topic specific in nature and consist of chat rooms, blogs, and informational websites.

Affiliates attract thousands of interested users who are offered products and services that are in tune with their interests. Affiliates exhibit your ads to their website visitors in hopes that the visitor will purchase a product or service. Affiliate identification links are implanted in the destination URL to track and report the sales on your website back to the affiliate accountable for conveying you the buyers. The affiliate networks track the sales and manage the payment or bounty that is paid to each affiliate.

This method, however, doesn’t come for free, and usually can cost some money. Website hosting, website development, which covers the tools or the services of a web developer, and marketing are usually stuff you need to pay for, and becoming a successful affiliate takes a great deal of time and patience.