Selecting a Topic for Info Product Creation

Selecting a topic for info product creation is just one small piece of the puzzle of this business. The Internet generally feeds off that which you produce in your blogs and videos. Unseen components known as search engine crawl billions of sites on a daily basis due to fresh content being published throughout the Internet world.

Consider content, as just an idea. We all had those thoughts of something spectacular that we could build upon today or the future. The same thought could bridge to streams of content when you’ll let yourself to take action & will not second guess. You don’t have to get it right, you just have to get it going. Meaning, don’t try to be perfect while mastering this skill. Sometimes working backwards can move you forward a lot easier. It will also make creativity process flow smoothly. It gives you a focal point to work from instead of having to create from a blank piece of paper.

One of the best ways to start creating content online or get ideas is to read books. Though you don’t necessarily have to read the entire book but taking a simple page or paragraph can help you get into the process of brainstorming your ideal topic. Search for the partial phrases and you will find a variety of topics and subjects. These are articles that people are interested about so look at them and see what topic people are looking after. Pay attention to summary sentences. Also pay attention to the titles since they’re normally made up using certain targeted keywords.

Compelling content inspires reader to take action. It makes the reader desire to change, share, try new things, or discover more. So be interesting, different, controversial, humorous, stunning, emotional, and dramatic. Go beyond reader expectations through evoking an emotional response. Offering your information in more than a just-the-facts-ma’am style helps to set your site apart from the countless other blogs and websites on the market. Giving useful information is one of the best ways to attract readers. Become the first to report about new techniques or concepts in your niche. Provide fresh angles to common topics. Push past merely informing your readers, shed light on them.

Info product creation can make its readers think. Get them to do something and cheer them along the way. Persuasive content will generate most desired response from their readers. Have an opposing opinion to conventional wisdom. And instead of covering every angle and aspect of a topic, leave a little wiggle room in your articles. Being yourself includes utilizing your unique voice on the screen, getting personal when best suited, letting the readers identify with you, branding yourself, as an authority in your niche, and interacting with readers through comment areas, forums, and even email.

Digital Product Creation System

Digital products are everywhere you look. Even “physical” products like CDs and DVDs are, in essence, digital because the tracks and other information stored on them is in digital format. But increasingly products like books are being turned into digital products with devices like the Kindle.

Digital products have the advantage that they are cheap to deliver, costing only a few cents in bandwidth.

But if you want to create them, you need a system otherwise they will be chaotic and you won’t be likely to get repeat orders.

Here are the basic steps for your digital product creation system:

1. Make an outline

This can be in any format you want. A Word document, a spreadsheet or a mind map.

Play with each one and see which works best for you. Personally, I find spreadsheets easy to work with as each section of the product can be in a column with the subsections in the rows below it.

For more complicated products, I find a series of mind maps is also easy to use and can be more “at a glance” than a spreadsheet.

2. Decide on a format

This may sound as though I’m teaching you to suck eggs but take a step back and think how your information is best presented.

A PDF book can be good if your subject matter is fairly complicated. But in common with its physical counterpart, it tends to be the lowest retail price.

Audios are next in price value and can be convenient for your customers as they’re not locked into using their computer to listen to your product.

Videos are typically highest price and with screen capture programs such as Screencast-o-matic they’re inexpensive to produce. Or you could use your webcam or the video on your phone.

3. Create your product

Using your outline and preferred format, start creating your product.

Especially if it’s a written product, treat the writing and the editing processes as entirely separate. They use different parts of your mind and if you succomb to the temptation of editing as you go along, you’ll reduce the creativity of your product and it will run the risk of sounding more like a text book than something people want to read.

Save the sections of your product with different file names. Ideally ones that will make sense in a few months time when you go back to create an updated version!

4. Create a sales page

The complexity of your product and where you’re selling it will jointly determine how long and how “flashy” your sales letter needs to be.

There are free sites out there which will help you to create a passable sales letter without too much blood sweat and tears. There are also software programs available which will take this to a higher level. Or, if your product is likely to sell in quantity, you may prefer to use a copywriter.

Once your sales letter is written, you’ll need to upload it to your web host along with any associated images.

5. Upload your product

Use the control panel in your web host or WordPress or an FTP program to upload the files to your website host.

Depending on how paranoid you are about people stealing your product, you may or may not decide to include some form of protection for this. Remember that Hollywood have a much bigger budget than you and they can’t stop piracy so don’t put in so much protection that you annoy your purchasers.

6. Promote your newly created digital product

Promotion of your product is essential!

You can drive traffic to it in lots of different ways including articles like this one, forum posts and signatures, a Facebook page, your LinkedIn profile, pay per click advertising, affiliates and much more.

What is an Online Discussion Forum?

An online forum is a way to hold an ongoing discussion by multiple users over time. The term has also been used when referring to the software application that creates the forum. Other names for an online forum are message boards, discussion groups, forums, and electronic bulletin boards.

The predecessors to online forums were the internet newsgroups and dial-up bulletin board systems, which were accessed by dialing a specific number. Online forums have a unique sense of community that is very different from that of a blog or website, and have regular devoted members. Today’s online discussion groups are focused on a variety of areas from politics and technology to dog training. Many established online forums are actually a group of smaller forums that are grouped around a central theme. For example, a dog training forum could have smaller forums covering large dogs, small dogs, Labrador retrievers, German shepherds etc.

Online Forum Software features

A discussion that is held in a forum is called a thread. Some online forum threads can be a one or two comments long to multiple pages of comments and replies going back several months or even years. The threads will remain on a forum indefinitely or until a moderator removes them. Many of the more popular threads become what is known as a “sticky” or a permanent forum entry. Sticky’s are usually the result of a large number of forum members asking the same question over time. By posting a sticky, this eliminates the need for the same question being asked repeatedly. One of the most common stickys’ found are usually the forums posting rules.

Today’s forum software will allow more than one forum to be created which act as a discussion room focused on a specific area of a larger topic. These individual rooms contain the threads started by the various group members. You can compare the structure of a forum to a school. Each room covers a different topic, i.e. math, English etc. and the school structure holds each of these classes in one building. Online discussion forums are structured in much the same way.

Forum software can be grouped into two general categories. The type that allows visitors to make anonymous posts and the type that requires visitors to be registered in order to view or make a comment to a forum thread.

The type that requires a visitor to register usually only requires a valid email address in order to join the online discussions going on within the forum. Some additional features of this type of forum software may allow for personalization of the forum skin, signatures and/or the users’ avatar or image associated with their username. The forum software that allows anonymous posts usually does not allow any type of customization to the user interface.

Forum software applications are available in a wide range of programming languages like PHP, JAVA and Perl. There are different features available and depend on the type of programming language used and whether the posts are stored as text files or database entries. The features available range from the basic text-only to the use of things such as emoticons, which are little smiley face type, images that can be inserted to a post.

Some online forum software packages allow administrator to setup filters and automated scripts that will remove any undesirable words such as cursing, or strip any hyperlinks placed within a forum thread. This helps to prevent abuse of the discussion group.

Discussion Group Administrators and Moderators

The administrator of an online forum has privileges that no other member should have. Some of those privileges allow administrators to edit, delete, move or modify any thread on the forum. Forum administrators also have the ability to close the board, make major changes to the forum such as changing the forum theme, add or delete discussion groups or sub forums within the main forum as well as remove, add to or ban members from the forum.

Moderators are usually given privileges by the administrators and are usually delegated the responsibility to oversee or “moderate” specific forum areas or topics. The moderators of a discussion group help the forum administrator by editing, deleting, and moving threads as needed. They also act as hall monitors warning members for any offenses to the forum posting guidelines. The presence of responsible moderators can enhance the quality of an online forum.

Online Forum Users

The members of any online discussion group usually have the same basic abilities. They can make comments or posts into existing discussion threads, start new threads, and assign an image or avatar to be posted with their name. Depending upon the forum software, users may also be able to send and receive emails or personal/instant messages from other forum members. Members can also create their individual forum signature where they can add a link back to their personal website if they wish. This practice also leads to abuse by members making multiple posts just to increase the number of links to their website.