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Series Introduction:

Web forums are a great way to interact, converse, build community, promote products and ideas, and generate content and relationships online. Even though forums have existed since before the web, there are many people who still do not use forums, who do not know about them, or who think that web forums are more limited than they are. This five part series offers a basic introduction to web forums and answers eight basic but important questions; addresses one of the negative aspects of forums–haters–and how to keep a healthy forum; discusses the basics of running a forum; is frank about common pests and problems which often infest forums; and finally provides five useful reminders about forums.

Part III: Four Questions About Running Your Own Forum

So far, this series has addressed basic questions about forums as well as one of forums’ biggest problems: haters. Fortunately, you learn quickly how to deal with them. If you’ve been bitten by the forum bug, you’re probably considering running your own forum. This article addresses four key things to keep in mind when considering running your own forum.

1. Who controls a forum?
The person or people who control a forum are usually called that forum’s “administrators,” or “admins” for short. These are the people with the highest level of access, who can make any change at any level of the forum. You can identify these users by special colors or text next to their posts. For example, administrators may have the word “Administrator” next to their screen name or avatar.

Administrators sometimes give normal users special privileges on their forums. These special users are usually called “moderators,” or “mods” for short. Mods are sort of like the police of the forum – they watch for violations of the forum rules and dole out discipline accordingly. This is the job they have to do in exchange for being given special powers (such as the ability to delete posts) by the admins. Admins can revoke these powers at any time if they feel that the mods are not doing their jobs right.

2. How hard is it to set up my own forum?
If you’re willing to spend a few bucks a month on it, it couldn’t be easier. There are a few very low priced forum hosting services that will take care of everything for you – you just have to let them know some basics like what you want your forum to be called, what URL you want people to access it at, etc.

It’s also possible to buy a shared hosting account at a provider and to install and configure the forum software yourself. Obviously, this will be a greater investment of time and resources on your part to learn the ins and outs of a particular forum software package. Plus, you still have to pay the shared host provider, so unless you’re using the hosting space to host blogs or other websites, it’s not as good of a deal as just using one of the simple forum hosts.

Finally, it’s possible to buy or lease your own dedicated server and to install forum software on there, but this option is definitely reserved for people who are interested in hosting many forums at once or in reselling their space to others interested in hosting forums. (If you go this route, you can even become your own mini shared host!)

3. How do I get people to come to my forum?
It sounds obvious, but the most important thing is content. If your forum is attached to a larger website, then you already have content – you just have to make sure people see the link to your forum and want to go there to discuss your content.

If your forum isn’t attached to a website, then you need to make sure Google and the other search engines are indexing your forum. Check your search rank by typing in some terms you think are related to your forum and looking at where your forum is in the search results. Are you on the first page? Are you the first hit? Try starting some threads on your forum with prompts for people to discuss. You’ll be surprised how quickly people will start posting if the topics interest them.

4. What rules are there for a forum?
This is up to the administrators of the particular forum to decide. Usually there’s a “forum rules” thread where the rules for that particular forum are laid out for everyone to see. Sometimes, the forum makes you click “I agree” to the rules before you can even register on it. In any case, make sure you are familiar with the rules so that you don’t get moderated for breaking them and lose stature in the community.

What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.
- Herbert Simon

Online forums, message boards, and newsgroups are now ubiquitous. These powerful communication tools offer many strong benefits. However, forum participation can also become a destructive addiction, where the benefits are overshadowed by negative side effects.

Here are some potential benefits of regular online forum participation:

* Intellectual exchange

* Learning new ideas and refining old ones

* Enjoying community membership

* Influencing the forum’s evolution

* Contributing to others

* Making new friends and contacts

* New business leads

* Keeping up with current events

* Learning about new opportunities

Here are some potential negative effects of excessive forum usage:

* Reduced concentration and focus

* Reduced productivity

* Chronic procrastination

* Increased pessimism and/or apathy

* Being distracted by endless debates and idle gossip

* Gradually substituting tribal group think for your own intelligence

* Impaired social skills, neglected relationships, and a weakened social circle (a consequence of substituting online socialization for face-to-face conversations)

* Reduced energy (forum participation is sedentary compared to more active social outlets)

* Reduced self-esteem

* Career and income may suffer (including loss of employment)

* Forum addiction

Since the early 1990s, I’ve participated in many different online forums, message boards, and newsgroups and have experienced many of these positive and negative effects at various times. I ran a popular game developer forum for almost two years, so I’ve had experience both as a participant and a forum operator. On the positive side, I’ve learned many great ideas, made valuable new business contacts, and even met my wife on a local computer bulletin board system. On the negative side, I found excess participation to be a huge time drain (and very addicting as well).

Here are some suggestions for using forums effectively and avoiding the negative side effects:

1. Take a Forum Fast

First, if you’re currently active in any forums, go on a forum fast. Stop visiting all forums for a while; don’t even lurk. I recommend a fasting period of 30 days, with a bare minimum of 14 days. This will help you break any unconscious habits and regain your perspective, so you can intelligently evaluate the role forums should play in your life. Otherwise, you may be coming from a place of unconscious habit and will likely overestimate the value of continued participation. If you’re currently a forum moderator, take a forum vacation, and enlist someone to temporarily assume your moderation duties. Redirect the time you would have spent in online forums to something positive like exercising or reading books. If you don’t think you have the discipline to do this, simply make a post in each forum explaining that you’ll be taking the next 30 days off, and if any forum member catches you online, you’ll pay the first person that emails you about it $100. This should give you enough leverage to stick with your fast.

2. Reassess Your Forum Usage Habits

Once you’ve completed the initial fasting period (and not before), take a fresh look at your forum participation habits. Imagine that you just discovered each forum today for the first time. What are the pros and cons of participation? Is this the best use of your time, or can you imagine something better? If you’re using forums to get specific information, would it be better to simply read books, articles, or blogs? If you’re using them as a social outlet, would it be better to join a local club and meet people face-to-face? Looking back on your previous pattern of behavior, would you say you were addicted? Did your usage pattern become unconscious? If so, how do you intend to prevent that from happening again?

3. Clarify Your Expectations

If you decide to participate in online forums, clarify your expectations. Whether you intend to use forums for market research, to make new contacts, or as an outlet for your humorous wit, get clear on why you’re there.

4. Establish Reasonable Boundaries

To limit the risk of forum addiction, set clear boundaries for yourself and write them down. You can limit the number of times per week you check each forum, the total amount of time you spend participating, or the number of posts you’ll allow yourself to make each week. Track your weekly usage on a scrap of paper to keep yourself consciously aware of your participation habits. Don’t go dark and succumb to unconscious habituation. Establish clear boundaries such that if you cross them, you know you’re at risk of falling into a pattern of addiction. And if that ever happens, it’s time to immediately begin a new fasting period.

5. Let It Go

If you find yourself repeatedly succumbing to forum addiction or other negative usage patterns, you may decide it’s best to simply do without. At the time of this writing, I no longer regularly participate in any online forums or message boards. When I clarified my intentions, I realized my #1 reason for participation was to contribute and to help people. But using forums as a contribution outlet was inefficient, since it would too often lead to lengthy (and mostly unproductive) debates. I found that sticking with one-to-many outlets like writing articles and maintaining a blog were a much better use of my time. Blog comments still allow some interactivity, but the time required to manage them is reasonable and the personal relevance of most blog comments is extremely high.

6. Replace Online Socialization With Face-to-Face Contact

Regarding the social aspect, online forums are a poor substitute for meeting people in person. While there’s certainly some social benefit to forums – many people have met their spouses in online forums, including me – it’s important to physically spend time with human beings instead of via a computer screen. If you need a new social outlet, join a local club or association, especially one that meets weekly. I found that when I joined Toastmasters International and began attending meetings and competing in speech contests, my interest in socializing via online forums fell dramatically. Even the best online communication pales in comparison to face-to-face, belly-to-belly contact.

7. Be a Dabbler, Not a Fixture

Another tip is to treat forum participation as temporary. If your goal is to make new business contacts, then dive in and participate actively for a while, maybe 30-90 days. Make new friends and contacts, collect private contact info, and then abandon the forums. Continue to develop your new relationships via one-to-one communication like email, phone calls, and if possible, face-to-face meetings (such as at industry conferences). Temporarily dabbling in many different forums is a more effective way to build contacts than pushing a single forum far beyond its usefulness.

You can also use the dabbling method to gather general information on a subject. Seek out a number of relevant forums and bookmark them. Then spend a few hours scanning each forum once every six months to soak up the current wisdom. Whenever you have a specific question, pop in and search the forum archives. If searching turns up a blank, feel free to post a new message, harvest the answers, and disappear.

8. Avoid Addiction

Online forums are tricky beasts. At the time of this writing, my feeling is that ongoing daily participation in any single forum for more than a few months is almost invariably unproductive. Eventually the initial benefits like gaining knowledge and making new contacts produce diminishing returns. And then the negative effects like forum addiction set in. Regular participation (even from unconscious habituation) will still provide some benefits, but the longer you participate, the less efficiently those benefits are realized.

Close cousins of forum addiction include online gaming addiction, web surfing addiction, blog addiction, email addiction, and news addiction. The common pattern is that unconscious habituation overrides conscious, clear-headed decision-making. If you ever find yourself with such an unproductive habit, take steps to reassert conscious control. Use a period of fasting to regain your perspective, reexamine your motives, set clear boundaries, and find alternative outlets. Manage your forum usage consciously to serve your goals, and avoid the trap of addiction.