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Although it may sound cliche, it’s true. A good Fundraising Auctioneer does not cost you money. A good Fund Raising Auctioneer will make you money. As a matter of fact, a good Auctioneer can be worth his/her weight in gold because they can raise your entire year’s budget and more…in one single night.

When your group or organization is searching for a Fund Raising Auctioneer, here are seven important tips to help you select the best Auctioneer for you.

1) Auction Industry Experience: Auctioneers are not all the same. Just as Doctors and Lawyers have different levels of experience and different areas of specialty, so do Auctioneers. Some Auctioneers have considerable experience while others are fresh out of Auction School. Most Auctioneers are generalists; others are specialists. Some have excellent reputations, others do not. Some specialize in Fund Raising Auctions, others could care less about them. And if you select the wrong Auctioneer to handle your event, your decision could cost you dearly. Your objective should be to locate an Auctioneer with considerable experience, an impeccable reputation, and someone who understands the intricacies of running a highly successful Auction, from start to finish,

2) Fund Raising Auction Experience: Not all Auctioneers make good Fundraising Auctioneers. Automobile Auctioneers are often considered to be the best in the business because they talk fast, and sell fast, selling perhaps 150 cars per hour. That rapid fire approach works well with cars, and on television (can we say “Barrett-Jackson Auctions”). It does not necessarily work well with Fund Raising Auctions because most attendees at your event are not Auction-oriented. Some are uncomfortable with the Auction process because it’s new to them. Many have never attended an Auction before, and your Auctioneer needs to move somewhat slower to cater to their needs. An experienced Fundraising Auctioneer will understanding how to deal with your audience, how to read your crowd, and how to generate more money for your cause.

3) Reputation and Name Recognition: Your objective is to hire the best Fundraising Auctioneer available. Which one do you hire? Often the best approach is to find out who the other non-profit groups in your area are using. If the same name keeps popping up, it’s appearing for a reason. And that reason is because those groups are happy with that Auctioneer’s performance and the amount of money that Auctioneer is raising for their group. Some Auctioneers have wonderful reputations and are highly regarded in the community; others are not so highly respected. Be sure you find one who will represent you well.

4) Pre-Event Ideas and Innovation: An experienced Fund Raising Auctioneer will usually have a better understanding of how to run these events than your entire committee combined. Most non-profit Fund Raising Committees have one or two paid staff members and the rest are volunteers, often having little or no Auction experience. Committee turnover usually means that experienced volunteers will be replaced with inexperienced volunteers, which further compounds the problem. A good Fund Raising Auctioneer will get you through this. They will meet with your committee prior to the event. They will help you understand what sells best, what doesn’t sell well, how and where to acquire sellable merchandise, and how to run a smooth and successful event. We are aware of instances where the auction revenue more than doubled in just one year as a result of the recommendations made by the Auctioneer. This service alone is worth any fee that you pay to your Auctioneer.

5) Enthusiasm For Your Cause & Event: You can find the best Auctioneer in the world, but if they are not enthusiastic about your event, find another Auctioneer. Enthusiasm is contagious and your crowd will clearly sense if your Auctioneer believes in what you are doing, or is simply going through the motions and doesn’t really want to be there. Your Auctioneer represents your organization at the podium, so be certain to hire someone who projects the best possible image for your group.

6) Salesmanship. The Ability to Work a Room: This is what separates the professional Auctioneer from the inexperienced volunteer. All too many groups have the mistaken belief that if they secure the services of an unpaid volunteer to call the Auction, they will be saving themselves money. But the truth is that this decision costs them money. A “Volunteer Auctioneer” is usually someone known to the group, e.g. a board member, a parent, a local politician or a local celebrity. That individual may feel comfortable in front of a group, but they don’t know how to squeeze money out of the room. A good Auctioneer can work the room, they can sense when the bidding is done, they will move the Auction along quickly, and will always solicit more bids from the room than any volunteer Auctioneer.

7) Special Pledge Appeals: A Special Pledge Appeal can often double or triple the amount of money raised at a Fund Raising Auction…in only a matter of minutes. But far too few groups take advantage of this Fund Raising tool. If you find an Auctioneer who satisfies Tips #1 – #6, and who is also effective at implementing a Special Pledge Appeal…look no further. That Auctioneer is an experienced Fund Raising Auctioneer, they understand the true power of Fund Raising Auctions, and will be able to raise considerable amounts of money for your group…year after year.

In summary, don’t judge the Auctioneer by the fee that they charge. Rather, consider all of the pre-event support, innovative fund raising ideas, auction-day bid calling, the increased revenue stream they bring, and the overall success of your event. When all is considered, if you selected the right Auctioneer, at the end of the night your crowd will be saying “Thank You for letting us spend our money with you. We will be back next year…with our friends”. That is the ultimate sign of a successful Fund Raising Auction.

I am going to teach you how to optimize your efforts of product creation and create your digital products in only a fraction of the efforts you are putting in. If you are into high ticket products, then you would have set up a product funnel of low priced and mid priced products.

In order to optimize your efforts, you need to use these products in all possible ways. Except high ticket products which are your flagship products with unique signature, your low end and mid end products can be tuned and converted in to many varieties with almost similar content.

o What to tell the customers: The simple rule is to tell everything about your products to your customers. The more information you share, stronger is the trust that will develop. If you withhold information from your prospects, then they will not trust you completely. Especially at the high end of your products, customers will have access to you personally and will ask a lot of queries. Except the very detailed technical information, you must inform them about all other aspects of the product.

o Choose your niche: Being an expert in one niche is highly essential for the success of your business. Whether you want to write an e-book, or create an audio product or a video training, you need to first be an expert in what you are talking about. Do everything possible to gain knowledge and skill in your domain. Only then you will be able to provide the value your customers are looking for.

o Create an outline: Planning is of utmost importance in product creation. Start with a master plan which includes all your products and they production timelines and marketing campaigns. For every product, create another outline which includes the key messages that you want to convey to your audience. Have up to 10-12 such messages which you can use as chapters in case you are writing an e-book.

o Fill in the flesh: Once you have the skeleton of the product ready, you need to add in the contents to give it some shape. For each of the main 10-12 point that you identified earlier, you need to add in your comments and create the final product.

Now we come to optimizing your efforts. Keeping the same skeleton, you can change the content a little here and a little there and create a new product altogether. For instance if you are writing an e-book on yoga practices and have divided your e-book in chapters for heart health, muscle strength, immune system and so on, you can create one e-book with one set of yogic postures and another e-book with another set of yogic postures. For every bodily problem there is more than one yogic posture that contributes to health.

So the important point is that you must have a good grasp of your subject. Only then you would be able to optimize your product creation process.

On the other hand some individuals state the exact opposite. It’s very difficult however to fast forward an internet video which is still loading to see if it contains the appropriate details than it is to check out the contents page of an ebook. So your video must be well-crafted and get to the point right away, without any nonsense or lengthy introductions, or you will upset individuals and get a lot of refund requests, and individuals won’t be very likely to order from you again.

In a written product, individuals are a bit more forgiving, because they can page forward quickly to get at the data that they need. If you are referring to the way to design an online site, for instance, they might already know some of what you are talking about. In an eBook they can skip what they already know; in a video they can’t, because they don’t fully understand where on the video to find the part of the video that they are searching for.

Making your information products can be carried out very cheaply and easily. Your computer may currently come with a word processing program which can save a document in Portable Document Format. (pdf) If not, there are various paid choices, or you may download Open Office, that is free and works with both Macintosh as well as PC platforms. CutePDF will work with a number of Windows platforms which includes Vista. To make a video, there are a number of free and low priced programs available. Macintosh users can use imovie software, which also comes with Garageband software that would be ideal for podcasts and audio recordings. It will cost you about $79. Videospin is a free video editing program that works well with Windows XP. A lot of Windows computers include the program Windows Movie Maker, which may be all you need.

Truthfully speaking, the programs that cost money are going to have a lot more features obtainable as opposed to the free programs, but for the purposes of creating an information product, the free products are more than sufficient. Whenever you make a written information product, like an eBook or short report, you are going to want to save it both in regular format as well as in PDF, so that you can export it.

Video editing programs will help you to add in titles and transition effects to your information product creation video, like fading from one screenshot to the other. Keep in mind that if you add in transition effects it can take longer for the product to download. Don’t be anxious about making the perfect video; customers of information products don’t expect a Hollywood production. They have a problem; they need somebody to inform them how to solve it, quickly and with no distractions. They’re not searching for fancy special effects.