Think of someone like Cesar Milano, and you instantly think “The Dog Whisperer”. Whenever you think of home decorating, what name jumps into your head? Chances are pretty good that it’s Martha Stewart.
Once you’re recognized for making a great product, people will come back to see what else you’ve got accessible, and when you create a list of pleased clients and inform them that you’ve got something new, in case you have established a brand for yourself, they are much more likely to want to buy it. You can, of course, prefer to design just one product or a number of unrelated products, however you’re missing a fantastic opportunity to build up hype and repeatedly sell to the identical clients if you do that. To make a brand identity it helps to have a consistent visual theme for your internet endeavors – an identical design and color scheme for your web site, your eBooks, your short reports, and so on.
If you don’t have any kind of design skills, no issue. You may go somewhere like elance.com, guru.com, rentacoder.com, or some other freelance internet site, and find a graphics designer to make a logo as well as website header for you which will represent your company. You don’t need to get any fancier than that. Individuals aren’t searching for elaborate web site design when they land in your internet site. They would like to know that they’ve reached the right place – and is going to be immediately reassured whenever they see your familiar looking banner. Then, they want the data which they came here to find – the best way to save cash with coupons while shopping at supermarkets, how to litter train their own cat, the way to flatten their abs, and so on. And they want the website to be simple to get around – they don’t desire to hunt around to find what they’re trying to find.
All you need to help establish your brand identity will be a custom-designed banner as well as logo that successfully conveys to the client instantly what you as well as your items are about. You may adapt that logo and banner and utilize some type of it for all your products. Say you are an expert fisherman and hunter and you want to create a number of information products which will teach people to fish and hunt. You may create a brand identity such as “The Good Ole Boy’s guide to Bass Fishing.” This could spinoff an entire selection of eBooks, instructional videos, product endorsements and so on.